Blogging and Beyond: Content dissemination with RSS and RDF Tuesday, 9/9 2:00pm?3:00pm Location: Moscone Center West, 3003 Session Moderator: Christian Crumlish Writer, Knowhow Getting people to your content and content to your people these days is not only desirable for most Web sites but needed. Blogging services and software have generated a great deal of excitement for Web enthusiasts who cite their ease-of-use, making them a great choice. But such software and related technologies also hold incredible power for the designer and developer at the enterprise level. Using Blogging tools combined with XML-based technologies such as RSS and RDF that aid in the distribution of content allows developers to keep sites fresh with ease and get their content noticed. In this session, you learn about the most popular Blogging tools, their features, and how to tap into RSS and RDF resources as a way to get your content to a wider audience than ever before. --- PhotoBlogs and RSS: Interactive Electronic Visual Communication Friday, 9/12 2:15pm?3:15pm Location: 3000/3002 Session Moderator: Myron J Kassaraba Principal, MJK Partners Session Speakers: Jason Shellen Program Manager, Google Chris Hoar Founder, textamerica Anil Dash Vice President, Business Development, Six Apart Christy Gaitten Senior Product Manager, AOL New Web-based communication technologies provide automatic and near-instant communication for any business and also make it easier to view, share, and work with photos in a group environment. This session looks at the ways leading-edge companies are implementing these new RSS (Really Simple Syndication) and Web-log tools, and examines current limitations and future opportunities. --- RSS and Blogs: An Introduction Thursday, 9/11 10:30am?12:00pm Location: Moscone Center West, 3003 Session Moderator: Lauren Wood, Ph.D. VP, Technology, Textuality Session Speakers: Bill Humphries Web Engineer, Apple Computer Tim Bray Founder, Director of Antarcti.ca , Antarcti.ca Sam Ruby STSM, IBM This session introduces you to weblogs (blogs) and the syndication format RSS. These fast-growing technologies are related but not the same. Weblogs are the latest variation of Web-based self-publishing and come in many different styles. RSS is syndication technology that enables readers to see headlines from many different news sources in one software application or Web page. The headlines can be from online newspapers, magazines, or blogs. RSS has applications well beyond the world of weblogs. This session explains what blogs and RSS are and how to use them. --- RSS in Depth Thursday, 9/11 2:00pm?3:00pm Location: Moscone Center West, 3009 Session Moderator: Lauren Wood, Ph.D. VP, Technology, Textuality Session Speakers: Tim Bray Founder, Director of Antarcti.ca , Antarcti.ca Sam Ruby STSM, IBM Bill Humphries Web Engineer, Apple Computer RSS is an XML-based technology with profound implications for the publishing industry. Learn about the different versions of RSS and the advantages of each version. This session also discusses the current trends in the RSS space and what effect they're likely to have. --- Blogs and Style Thursday, 9/11 3:15pm?4:15pm Location: Moscone Center West, 3009 Session Moderator: Lauren Wood, Ph.D. VP, Technology, Textuality Session Speakers: Gregor Rothfuss VP of Business Development, KAYWA Ltd. Prashant Kothari President, String Information Services Matthew May Web Accessibility Specialist, W3C/WAI There are several different styles of blogs and styles of bloggers. The panel discusses these different styles and offers opinions on which blogging tools support them. Learn some of the ways in which "professional" blogs differ from "personal" blogs. Finally, you'll hear some prognoses as to how blogs and the concept of blogging may develop over the next few months. --- Effects of Blogging on the Publishing Industry Thursday, 9/11 4:30pm?5:30pm Location: Moscone Center West, 3009 Session Moderator: Lauren Wood, Ph.D. VP, Technology, Textuality Session Speakers: John Roberts Associate Vice President, Product Development, CNET Networks Scott Rosenberg Managing Editor, Salon.com Matthew May Web Accessibility Specialist, W3C/WAI Both RSS and blogging have the potential to be disruptive technologies with strong effects on the publishing industry. With RSS, users can read headlines without seeing advertisements, thereby disrupting some business models. With blogging, the definition of journalism as well as who a journalist is has changed. Events are now reported in realtime by people who may be amateurs or professionals, and grassroots punditry read by thousands of people is commonplace. This will have an effect on printed and online magazines and newspapers. The panel discusses these disruptive technologies in terms of what disruption they may cause and how the world of publishing may need to change. --- Designing and Building Weblogs Friday, 9/12 1:00pm?4:30pm Location: Moscone Center West, Room 3014 Get beyond the hype and discover how to build a thriving blog. Successfully integrate a weblog into your existing site. Enhance your personal brand, solve content-management problems, build buzz, or support a community. Learn to choose and set up a blog tool (Blogger, MovableType, or Radio), design a blog, join the blogosphere, use bookmarklets, syndicate your blog, add a search box, add subcategories, run a k-log, host your own blogs, and migrate a blog.